Jun 27
Who is the Best Copywriter?
Have you ever thought about how copywriting really impacts a mind whether someone is a customer or not?
A thoughtful, and creative copyrighting sometimes have the power to change someone’s mood, day, or even entire perspective; if it is impactful. The importance of copywriting for brands and businesses in their campaigns is not just a slogan or a tagline, copywriting contributes to a business or a brand more than that.
It establishes the tempo and first impression of any brand, corporation, or enterprise. It starts the conversation and establishes the tone you wish to use while talking to your audience. Writing copy involves more than just adding slang to a few lines and toying with words. Copywriting is the process of putting a concept into words in a way that is entertaining to the ears when spoken and fascinating to the eyes when read.
Some brilliant people have really understood that art. They have not just written the best copy for the brands and businesses but also influenced the industry with their effective new ideas.
In copywriting, it is always a good idea to bring a new perspective, a fresh thought to the table. But, where the challenge begins for a copywriter when regularly doing the same job, is running out of new ideas. It is humanly not impossible, to be constantly producing creative and fresh new ideas every day. Having said that, it is also possible to keep playing around with the existing ones and keep making them exciting with slight little changes in delivery and perspectives.
That’s what we are going to find out today, by discussing some of the best copywriters in the copywriting industry and discovering how they played their magic.
There is no definitive ranking of the finest copywriters from best to worst, although there are many well-known personalities that managed famous campaigns for well-known businesses and brands. Let’s talk about those brilliant minds, who earned their status as best copywriters.
1. Gary Bencivenga
The first rule to writing a copy is it needs to be striking just at first glance. Unfortunately, we have come to live in a society, where there are fewer readers and more people want to be introduced to the product by watching it. In such an environment, the only choice you have is to choose mindfully, very precisely, just the right words to strike.
One of the biggest inspirations for the current generation aspiring to learn copywriting skills is Gary Bencivenga. Helping writers learn the crucial little details to work on, with the tips that work in modern marketing and advertising.
2. Claude Hopkins
Although there are many other sources in current times to ascertain what really works in the current market, the books still hold a place where they offer deeper wisdom and help you get a clearer insight into the matter relevant to your situation. One of such books has been “Scientific Advertisement” published by the great copywriter himself Claude Hopkins. The main point that he focuses on is finding your target audience’s pain issues and addressing them in your text is what he concentrates on most.
3. Demian Farnworth
The thing about copywriting that is mostly confused by the beginners is that copywriting is not about introducing the products, but addressing the needs of customers who are already aware of the problem and looking for the best solutions among all the options.
The trick to writing the best copy is writing exactly what people are looking for or thinking about, says Demian Farnworth
4. Drayton Bird
There can be no upgrade in your work if there is no thorough research and study conducted before you initiate each task. In copywriting, keeping it relevant, engaging, and upbeat are the most important elements. However, to keep improving your work, you will always need to keep a watch over the current happenings, practices, and moods of the target audience and customers. That’s exactly what Drayton Bird, author of the bestselling book in the UK, “Commonsense Direct and Digital marketing” and famous for his work of Nestle, Visa, Audi, and Pepa Pig, believed in. The advice he usually gives to beginners and experienced copywriters alike is to be constantly studying because it always gives you a great advantage in the business.
5. Eugene Schwartz
The great copy is not about winning praises for what you wrote but influencing people to act how you want them to. Famous for his incredibly influential ideas he considered that rather than receiving acclaim, the best way to gauge an advertisement’s effectiveness was how it resulted in sales figures. He held that the purpose of the copy is to persuade readers to take action, not to distract them from what you are offering.
Conclusion:
It is just as crucial for the copywriter to understand the product and its market as it is for the clients and customers. The most important thing to keep in mind when creating copy is that it takes more than just stringing together a few snappy phrases into a line to make an effect. That is only possible if you spend your time learning about the product and investigating the requirements and attitudes of the target market.
