What is the best book on copywriting you know?
Real copywriting actually starts when you get better at reading people’s minds and needs. Anything that has to do with writing, needs a skill of observation. There is also a very thin line between observing and judging. You can only become a good salesperson, marketer, or copywriter when you are good at observing. Observing people’s needs, the customer’s moods, and observing the current happenings of the market.
The thing that has made it easier for entrepreneurs and advertising agencies to keep the check and build strategies is social media and digital platforms. These platforms have helped brands and businesses measure the constantly changing trends but there are certain rules that remain unchanged. In the field of copywriting these rules that have more to do with human psychology remain the same.
The main purpose of copywriting is persuasion. You can only persuade your customers when you know what they need. You can only succeed at it if you know what your target audience is looking for. You can only learn that when you build the skill of observing. There is no particular technique to becoming the best copywriter, but what gets you ahead in your game is when you find a way to tap the pulse of your target audience.
Observation helps you read your customer’s mind. It helps you know where they are coming from, and once you get there, you effortlessly come up with ways to engage them. It may be your style or not, but one of the most famous and best copywriters in the advertising industry are the ones that are readers, researchers, and observers.
I am not saying you cannot be a copywriter without reading these books, but as someone who wants to polish their skills in copywriting, and earn a little extra for their job as a copywriter, there is a list of books I would highly recommend to give a read.
1. Influence by Robert B. Cialdini
Although the modern technology and social media epoch has transformed the entire concept of modern advertising, there are certain never-changing rules about human psychology that always leave an impact on a human mind, whether a customer or not. There is one amazing book addressing such elements. The main discussion that occurs in this book although about influencing a person to say ‘yes’ but these exact same tactics can be used in the field of advertising as well, to improve the clientele of any brand or business.
2. Made to Stick by Chip and Dan Heath
When you look into copywriting, they actually contain a brand’s message. It is equally important to make that message as impactful as attractive and appealing. Although the best lines are the ones that convey the message in the most precise manner, the achieving target is also important. The target when it comes to customers is pursuing them to take action through your copywriting.
3. Words that Sell by Richard Bayan
Imagine that you are a copywriter trying your best to come up with the most enticing and persuasive phrases when you stumble across a complete book full of sentences that will effortlessly grab the attention of your target audience. The book Words That Sell is jam-packed with buzzwords and expressions. They can be applied to manipulate, allure, or coax.
4. The Ultimate Sales Letter by Dan Kennedy.
`If you are someone in the field of sales, marketing, or advertising it is always better to keep your knowledge updated. The secret of copywriting is writing words with keeping in mind the customer’s mindset and influencing their mind. One of such books is The Ultimate Sales Letter by Dan Kennedy.
5. The Everything Guide To Write Copy by Steve Slaunwhite
Sometimes, as a beginner, when you want to improve your work there is very little guidance available to improve your work to the level of an expert. As a marketer and a copywriter, never let go of the opportunity to learn whether it is from a book or a person to polish your skills. For that matter, the book The Everything Guide To Write Copy by Steve Slaunwhite is the most useful manual and book you could find. The book offers many original suggestions for promoting items and building businesses.
6. Breakthrough Advertising Eugene Schwartz
There are certain rules and practices to follow in every field. The same is the case when it comes to copywriting. You cannot be fully equipped with the knowledge and tips of copywriting unless you have read certain exemplary literature. One of such books is Breakthrough Advertising Eugene Schwartz. The writer himself was famously known for groundbreaking ideas and his ability to bring the most appealing style of advertisement. The book Breakthrough Advertising is regarded as the Bible of the advertising industry.
Having worked as a copywriter for myself, I’ve always hoped there was a method for me to get better at what I do. According to what I’ve seen so far, there is still a lot of room for growth by staying in touch with conventional thinking in the current marketing sector, where everything has transitioned to the digital realm. There hasn’t been much of a shift in terms of consumer psychology or human psychology in general. The only thing tone has to improve is their ability to persuade. Always bear in mind that consumers are well-informed about the market and the products it offers. Writing your content from such a standpoint and using such outstanding literature as inspiration can help you differentiate your work from the competition.