Best logo design idea in 2022
Finding the right logo design concept might be difficult. While there isn’t a fixed formula, I’ve put together a few ideas and techniques that have worked well for me in the past to assist you in coming up with your own.
So without any exaggeration, dive in!
Since coming up with ideas is difficult without a clear map of where you’re going, it’s critical that you produce a logo design brief to better understand the company, competitors, and target audience before coming up with any ideas.
It wasn’t until much later, in developing logos, that I realized that the more smart my ideas were, the better they were. It’s only now that I see that my strategy wasn’t the greatest one, to begin with.
When designing, I’ve discovered that the most important thing to do is find the most relevant solution to the company’s needs. Something with the appropriate “feel” and “look” for such a company.
Myles Newlyn, the designer behind the logos for firms like Sky, EE, and Unilever, was kind enough to tell us what we should do before creating a logo. If you haven’t already, I’d want to share with you a mental exercise that he does before creating any logos.
Consider receiving a flyer from the company whose logo you are designing. What do you think? What are your first impressions? What is the paper’s thickness and sheen? Conjure up an image in your head of what you’re expecting.
This brainstorming will help you create a perfectionist logo!
You may construct a mood board by putting together a collection of photographs that reflect the company’s personality (or PowerPoint or keynote document, whatever is easiest for you).
Gather fonts, designs, and photos for your project. An acceptable picture might be any kind of visual media. Look for inspiration in books, magazines, the web, Behance, Dribble, and elsewhere. This will help you become a better logo designer!
Assembling Conceptual Sketches
After a few days of working on the design, you should have a good idea of where you want to go. However, we still need to find the correct answer!
Some designers prefer to work on a computer rather than on paper. However, you can use paper to sketch ideas that’ll help you be more original.
You may use word mapping to help you think outside the box and develop new ideas.
Write a term relevant to your company in a specific place on the page. Then, add as many related words as you can to the lines you create from here.
After a few hours (or days, depending on your budget), you’ll have enough words to fill in at least one page. In addition, a highlighter pen is now available so that you may scribble down words that you think might be the basis of a fantastic idea.
The term ‘British’ was the first word that came to me while I was working on the logo for British Overland, a firm that provides adventure vacations. Finally, the term ‘Lion’ sprang to mind. This one phrase enabled me to imagine a lion rushing with pride through the British Overland, which created the basis for the final logo design. So, this might work for you!
Another practice that I like doing is similar to the one described above, only that I create images instead of words. I make icons, forms, and symbols out of various materials.
In the case of Astro Blue Properties, an estate agency, I created a rocket and planets to reference the term Astro and a home to reference the fact that they are an estate agency. When I saw it on paper, I realized that I could mix the design of a rocket with the shape of a home to come up with a very efficient solution for the company.
So you can also try this strategy to come up with a fantastic logo and become an expert logo designer!